Hannah Thornton Portfolio

As an experienced marketer with over a decade in the field, I bring a unique blend of strategic insight and creative flair to every project.

Bio

My ACIM certification and Level 6 Diploma in Marketing and Digital Strategy underpin my expertise, which spans e-commerce and charity sectors. Equally adept at data analysis and creative endeavours, I’ve honed my skills in management roles while maintaining a keen eye for strategic opportunities. My personable nature, tenacity and drive for career growth make me a valuable asset to any marketing team looking to elevate their digital presence and achieve measurable results.

Portfolio

Lancashire LGBTCharity

Volunteered at Lancashire LGBT to enhance social media presence.
Transitioned to paid role, developing comprehensive strategy.
Improved website for donations, refined messaging, and trained team on marketing.
Result: 200% increase in user numbers due to heightened brand awareness.

Marketing Strategy, Feb 2024
Social Media Post, June 2024
Results From Facebook Page, June 2024

LucardoLocal Business

Lucardo sought to boost bookings and tasked me with designing a full strategy.
I identified underutilised digital channels and inconsistent branding.
Implementing improvements since April led to a 10% increase in bookings.

Marketing Strategy, May 2024
Before (right) & After (left) Social Media Post Design, June 2024
Email (Open rate = 44%, CTR = 10%), June 2024

Trail BloomE-commerce

Trail Bloom, a women’s mountain bike clothing company, needed help boosting brand awareness and sales.
I developed a strategy to increase visibility, generate orders, and promote women’s participation in mountain biking.

Marketing Strategy, June 2024
Social Media Brand Awareness Post Following Brand Work, June 2024
Branding Strategy, June 2024

EquihandeeE-commerce

Equihandee sought help to boost sales for a new innovative product designed for disabled children.
Strategy focused on increasing brand awareness and educating both B2B and D2C audiences.
Partnerships with Disabled Riding Association and riding instructors were crucial.
Campaign targeted both brand visibility and direct sales growth.

Equihandee Website, WordPress, June 2022
Social Media Post (Brand Awareness), June 2022
Growth of Account from 1500 to 7500 over 2 years (organically)

Various

Examples of Different Media & Successes

Live Databoard - Ecommerce Results
Live Databoard - Website Monitoring
Live Databoard - Customer Journey
Posh Tat Wix Website, 2024
Improvement in Website Visitors (97%) & Revenue (132%) - Ecommerce, Jan - Jun 2024
Report for Kid of The Village, June 2024
SubPort Brochure, October 2022
SubPort Prospectus, December 2022
Press Release, June 2022
Elegxnt Social Media Post (Brand Awareness), June 2024 - 4822 Followers - 5820 Impressions
Improvement in Follower Number (100%) in 12 months - Jun 23-Jun 24 - 155K followers
QuickSlide Video, June 2024
Lucardo Social Media Paid Ad (Brand Awareness), June 2024
GTC Social Media Paid Ad (Brand Awareness), June 2024
Social Media Ad At 5.92x ROAS, June 2024
Social Media Ad (5x ROAS), June 2024
Social Media Ad (6.65x ROAS), June 2024
Social Media Ad (4.2x ROAS), June 2024