Elegxnt came to me as a referral from another business. We started with paid ads and got inital sales in. It quickly became apparent that Elegxnt's owner, Paige, and I were on the same page (no pun intended!), when it came to business and women's fitness. We really enjoyed working together and soon moved to the full marketing package.
VISION
Elegxnt envisions a world where women feel empowered, confident, and connected, embracing their strength and individuality as they pursue their goals with pride and resilience.
I setup Facebook ads to increase revenue into the business. As part of the full marketing report I noticed the brand vision and where the brand was currently positioned, were out of alignment. So we're now working hard to turn Paige's brand vision into reality. This is the current challenge/goal.
Paige, Elegxnt's owner, has an amazing concept. She wants women to feel confident enough to walk into the gym on day 1 and start working towards their goals. She understands what they wear is a huge factor. So she created designs that suit all body types.
What a brand to get behind. Helping women take those first steps to a better healthier, more fulfilled life. So now we're working hard on making sure all visuals and communications match the brand. We creating awareness that we're more than just another legging set. We're a supportive community that is going to empower you to be your best self.
This is an ongoing project so check out Elegxnt and the transition to simply being more and creating that brand alignment with the owner's vision.