In The Dead Ground are well-known in their niche for their popular product drops, which create significant sales spikes. However, the challenge lies in maintaining consistent sales for the baseline product range outside of these events.
I'm currently working on a funnel using Facebook Ads to create a constant flow of new visitors to In The Dead Ground's website. I will then retarget these visitors. The key is to focus on sales of the baseline stock to get consistent sales. This can be a challenge when an audience isn't used to shopping with a brand consistently, and more used to big promotion events.
But it's a challenge I gladly take. ITDG's Mission is to reduce suicides particularly in the veteran community. This is very close to home for me and I'm 100% onboard to support ITDG achieve all they can.