Archives: Portfolio

I reviewed the existing website and donation journey alongside research into how other charities structure their fundraising content. It quickly became clear that the challenge wasn’t a lack of goodwill from supporters, but the absence of clear, compelling pathways that made giving feel meaningful and achievable. In response, I designed a new website structure focused […]

Rather than focusing purely on ads, I took a holistic view of the brand, its offer, and how marketing was working together as a system. This surfaced several connected issues that were limiting growth. Key areas identified: Product mix & stock: The brand’s range was narrower than competitors, and marketing had focused heavily on a […]